Definition
Bookings represent the total value of contracts signed with customers during a specific period, indicating future revenue potential.
Related Services
Bookings are used in sales forecasting, pipeline analysis, and performance evaluation in subscription or SaaS businesses.
Problem and Application
Distinguishing between bookings, billings, and revenue can be complex. Bookings help measure sales momentum and future revenue growth.
Conclusion
Bookings are a leading indicator of revenue potential, guiding businesses in assessing performance and planning for growth.
