Definition
Churn, or customer churn, refers to the percentage of customers who stop using a company�s product or service over a specific period. It is a critical metric for subscription-based businesses.
Related Services
Customer retention strategies, lifecycle marketing, and churn prediction analytics help companies reduce churn and improve customer loyalty.
Problem and Application
High churn rates indicate customer dissatisfaction or market competition. Businesses must analyze customer behavior, improve service quality, and enhance engagement to minimize churn.
Conclusion
Reducing churn is essential for long-term business growth. Companies should implement retention strategies, personalize customer experiences, and continuously improve their offerings.
