Definition
Cost Per Click (CPC) is the amount an advertiser pays for each click on their online ad. It is a key metric in digital advertising and Pay-Per-Click (PPC) campaigns.
Related Services
Digital marketing, PPC campaign management, and ad optimization services help businesses maximize ROI by optimizing CPC rates.
Problem and Application
High CPC can reduce ad efficiency and profitability. Businesses must balance bid strategies, audience targeting, and ad quality to manage costs effectively.
Conclusion
CPC is an essential metric for digital advertising success. Businesses should continuously test and refine their ad strategies to maximize cost efficiency and conversions.
