Definition
DBNER measures the revenue growth from existing customers over a given period, including upsells, expansions, and churn effects. DBNER = Revenue�from�Existing�Customers�(Current�Period) / Revenue�from�Existing�Customers�(Previous�Period) �100
Related Services
Customer retention analytics, SaaS metrics analysis, and financial modeling help businesses track DBNER.
Problem and Application
A DBNER above 100% indicates growth, while a lower rate signals potential retention issues.
Conclusion
DBNER is a key metric for SaaS and subscription businesses, reflecting customer retention and expansion effectiveness.
