Definition
Goodwill is an intangible asset that represents the value of a company's brand, customer relationships, reputation, and other non-physical assets acquired during a business acquisition.
Related Services
M&A advisory, financial valuation, and legal services help businesses assess and manage goodwill during acquisitions or mergers.
Problem and Application
Goodwill can be difficult to quantify, and impairment of goodwill may negatively impact financial statements and investor perception.
Conclusion
Goodwill represents a valuable but intangible asset that contributes to a company's long-term success, and proper management is essential during acquisitions.
