Definition
Gross Merchandise Value (GMV) refers to the total sales value of goods sold through a platform or marketplace, without deducting returns, discounts, or other costs.
Related Services
E-commerce analytics, sales strategy, and financial reporting services help businesses track and interpret GMV to evaluate sales performance.
Problem and Application
GMV is a useful metric for e-commerce platforms but can be misleading if not considered alongside other metrics like net revenue and profit margin.
Conclusion
GMV is a vital metric for e-commerce businesses, providing a high-level view of sales volume, but should be analyzed with other indicators for complete financial insights.
