Definition
Gross retention refers to the percentage of customers or revenue a company retains over a specified period, excluding new customers or revenue.
Related Services
Customer success, retention marketing, and analytics services help businesses improve customer retention by identifying at-risk customers and improving satisfaction.
Problem and Application
Gross retention is crucial for assessing customer loyalty, but a decline in retention rates may indicate issues with product quality or customer service.
Conclusion
Gross retention is vital for understanding customer loyalty and long-term business sustainability. It should be monitored and improved through targeted retention strategies.
