Definition
Market sizing analysis is the process of estimating the potential size of a market in terms of revenue or volume to assess the viability of entering or expanding within that market.
Related Services
Market research, business intelligence, and competitive analysis services help businesses conduct market sizing analyses to guide strategic decisions.
Problem and Application
Accurate market sizing is essential for understanding market opportunities, but errors in estimation can lead to misallocated resources and missed growth opportunities.
Conclusion
Market sizing analysis helps businesses assess potential opportunities and make data-driven decisions for market entry or expansion.
