Definition
NPS is a metric that measures customer satisfaction and loyalty by asking how likely customers are to recommend a company�s product or service to others.
Related Services
Customer experience management, market research, and data analytics services help businesses track and improve NPS to enhance customer loyalty.
Problem and Application
NPS is a simple and effective metric, but it may not capture the full spectrum of customer sentiment or the reasons behind loyalty.
Conclusion
NPS is a valuable tool for understanding customer loyalty, and improving it can lead to higher retention, repeat business, and referrals.
