Definition
SaaS churn is the rate at which customers cancel or stop using a SaaS service over a given period, typically measured as customer churn rate or revenue churn.
Related Services
Churn analysis is essential in customer retention strategies, SaaS business growth planning, and revenue forecasting.
Problem and Application
High churn rates indicate customer dissatisfaction and can hinder revenue growth. Companies must analyze churn patterns and implement retention strategies to reduce cancellations.
Conclusion
Understanding and mitigating churn is crucial for SaaS businesses to maintain revenue stability and achieve sustainable growth.
