Software as a Service (SaaS) is a cloud-based software delivery model where users access applications via the internet instead of purchasing and installing them locally.
SaaS solutions are widely used in business operations, customer relationship management (CRM), enterprise resource planning (ERP), and marketing automation.
SaaS businesses face challenges in customer retention, scalability, and data security. Subscription-based revenue models require continuous customer engagement and value delivery.
SaaS provides flexibility and cost savings for businesses, but companies must focus on innovation and customer experience to maintain competitiveness.