Definition
Serviceable Obtainable Market (SOM) is the subset of the Serviceable Available Market (SAM) that a company can realistically capture based on its competitive position and resources.
Related Services
SOM is critical in strategic planning, sales forecasting, and investor presentations to demonstrate achievable growth.
Problem and Application
Many startups overestimate their SOM, leading to inflated revenue projections. Companies need data-driven analysis to estimate realistic market share.
Conclusion
Defining SOM helps businesses set achievable sales targets and secure investor confidence with realistic growth expectations.
