Year-Over-Year (YOY) is a financial comparison between two comparable periods, typically for the same time frame in consecutive years. It is used to assess a company�s growth or performance over a year.
Financial analysis, market research, and business intelligence services rely on YOY comparisons to evaluate trends, identify opportunities, and forecast future performance.
YOY comparisons help smooth out seasonal fluctuations and provide a more consistent view of performance. However, when comparing YOY data, it�s important to ensure that external factors influencing results are accounted for.
YOY is a valuable metric for evaluating growth trends. By comparing performance against the same period in the previous year, companies can assess overall progress and identify key areas for improvement.